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Marketing & Content

Press Release Draft Generator

Announcement details in, a structured press release skeleton out.

Saves about ~1 hr per week

What it does

  • Collects announcement facts (who, what, why, quote, date)
  • Drafts a structured press release: headline, subhead, body, quote, boilerplate
  • Outputs in AP-style standard formatting
  • Saves drafts for your editing pass

How it works

  1. Announcement facts entered
  2. Draft structured per press-ready format
  3. Quote and boilerplate inserted
  4. Draft saved for review

What's included

  • Facts form
  • AP-style draft prompt
  • Review + checklist

Set it up yourself

Follow these 4 steps in order. You will need accounts for: Claude.

Step 1: Define the facts form

  1. Create the input fields: company, announcement type, key detail, date, spokesperson + quote, one number-backed proof point.
  2. Make it a reusable form for every announcement.
  3. Add your company boilerplate paragraph.
  4. Add embargo/date handling preference.
  5. Save the form template.

Watch out: Garbage-in applies double to press releases — a vague 'key detail' produces a fluffy release that journalists delete.

Step 2: Add the release prompt

  1. Build: 'Draft a press release from these facts. Format: headline ≤ 90 chars, subhead, lead paragraph (who/what/why), 2-3 body paragraphs with the proof point, quote from spokesperson, standard lead-in for quotes, 'About {company}' boilerplate. AP style, third person, under 400 words.'
  2. Feed the boilerplate in.
  3. Instruct: no hype words, no marketing clichés.
  4. Paste with API key.
  5. Test on a sample announcement.

Watch out: AP style + no-hype are what make a release feel press-ready rather than ad-like — keep both constraints.

Step 3: Output the draft

  1. Save the draft to a Google Doc with the boilerplate at the end.
  2. Add a checklist at the bottom: images? contacts? embargo date? newsroom link?
  3. Hand the doc to your editor for the human pass.
  4. Keep the facts form values visible so edit time is short.
  5. Test end-to-end once.

Watch out: The checklist matters — a release missing a contact line is a release that goes nowhere.

Step 4: Ship to your newsroom

  1. After the editor pass, publish to your newsroom/blog.
  2. Distribute to your media list (or wire service if budget allows).
  3. Log the release and any pickup in a 'PR Log' sheet.
  4. Review pickups monthly to tune the format.
  5. Reuse the boilerplate in every release so it stays consistent.

Watch out: Boilerplate consistency builds brand recognition in press — never let each draft invent a new 'About'.

Frequently asked questions

What does the Press Release Draft Generator automation do?

Announcement details in, a structured press release skeleton out. Collects announcement facts (who, what, why, quote, date)

How much time does Press Release Draft Generator save?

It is estimated to save ~1 hr per week. Actual savings depend on your volume.

Which tools does Press Release Draft Generator use?

It works with Claude.

What does Press Release Draft Generator include?

Facts form, AP-style draft prompt, Review + checklist.

Can I set up Press Release Draft Generator myself?

Yes. The do-it-yourself guide on this page walks through 4 steps, from getting access to testing the finished automation.