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Marketing & Content

Blog to Social Summarizer

Every new blog post auto-generates a punchy LinkedIn and X summary.

Saves about ~1 hr per week

What it does

  • Watches your blog for new posts
  • Summarizes each post into a hook + key point format
  • Generates a LinkedIn post and an X thread variant
  • Saves drafts for review with your link attached

How it works

  1. New post detected on the blog
  2. AI extracts the core argument
  3. LinkedIn + X variants drafted
  4. Drafts saved with the post link

What's included

  • RSS trigger
  • Summary prompts
  • Draft routing

Set it up yourself

Follow these 4 steps in order. You will need accounts for: Claude.

Step 1: Add the RSS trigger

  1. Get your blog's RSS feed URL (WordPress /feed, Substack /feed, Ghost /rss).
  2. In your automation add the RSS read node or HTTP GET to the feed.
  3. Parse the latest item: title, url, content.
  4. Track the last-seen post id so you only process new ones.
  5. Test with your latest post.

Watch out: Guidance: subscribe to your own feed in a side channel — it is the fastest sanity check that the trigger fires correctly.

Step 2: Write the summarizer prompt

  1. Build: 'Summarize this post. Output: 1) Hook — a surprising or contrarian opening. 2) The 3 key points. 3) LinkedIn post ≤200 words. 4) X thread of 3 posts.'
  2. Add: link to the post at the end of every variant.
  3. Set tone to your voice (paste a one-line voice note).
  4. Paste with API key into the AI node.
  5. Test on an old post.

Watch out: Summaries need your conclusion, not the post's intro — instruction 'summarize what the post argues, don't just restate the title' prevents generic output.

Step 3: Set the output format

  1. Choose destinations: a Google Doc 'Social Queue', Notion database, or a sheet with one row per post.
  2. Keep source URL as the linking column.
  3. Set a flag 'drafted' so re-runs skip already-processed posts.
  4. Test that a new post creates exactly one row with both variants.
  5. If using Docs, format each variant as a headed section.

Watch out: The 'drafted' flag prevents duplicates when the feed re-lists the same post on parse hiccups.

Step 4: Route to review

  1. Save drafts to the destination with Status = Draft.
  2. Review and approve in your normal content flow.
  3. Optional: add a deep-link from the queue to schedule directly.
  4. Run for a week, then set the trigger to auto.
  5. Watch the first 10 drafts for tone drift and update the voice note.

Watch out: Auto-post is the risk — keep this one draft-only; the value is speed to first draft, not removing your judgment.

Frequently asked questions

What does the Blog to Social Summarizer automation do?

Every new blog post auto-generates a punchy LinkedIn and X summary. Watches your blog for new posts

How much time does Blog to Social Summarizer save?

It is estimated to save ~1 hr per week. Actual savings depend on your volume.

Which tools does Blog to Social Summarizer use?

It works with Claude.

What does Blog to Social Summarizer include?

RSS trigger, Summary prompts, Draft routing.

Can I set up Blog to Social Summarizer myself?

Yes. The do-it-yourself guide on this page walks through 4 steps, from getting access to testing the finished automation.