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Marketing & Content

Content Gap Analyzer

Scans competitors' content vs yours and lists the gaps you should close first.

Saves about ~2 hrs per week

What it does

  • Crawls competitor content pages (blog, guides, resources)
  • Maps their topics vs your published topics
  • Scores gaps by relevance and search intent
  • Outputs a prioritized build list

How it works

  1. Competitor content crawled
  2. Topics extracted and deduped
  3. Diffed against your content map
  4. Ranked gap list produced

What's included

  • Crawl scope
  • Topic normalization
  • Gap scoring + priority list

Set it up yourself

Follow these 4 steps in order. You will need accounts for: OpenCrawl, Claude.

Step 1: Configure the crawl scope

  1. Add your top competitor content domains (their blog/guide sections).
  2. Configure OpenCrawl to list their article URLs and titles.
  3. Add your own content map: your existing articles with titles + keywords (export from your CMS).
  4. Set the crawl depth (top-level article listing is enough).
  5. Test the crawl returns titles.

Watch out: Crawling a competitor's entire domain wastes budget — scope to article-listing sections only.

Step 2: Extract and normalize topics

  1. Dedupe competitor titles into normalized topic slugs (lose articles/conjunctions).
  2. Match near-duplicates (different wording, same topic).
  3. Tag each topic with intent (how-to, comparison, listicle).
  4. Compare against your content map topic-slugs.
  5. Produce: topics they cover and you don't (gaps).

Watch out: Normalization is where accuracy lives — '10 Ways to Save Time' and 'Time-Saving Tips' must resolve to one topic or every report overstates gaps.

Step 3: Score the gaps

  1. Build: 'Rate each content gap for our business. Return JSON: {topic, relevance 0-100 (to our ICP), intent, difficulty (head terms vs long tail), suggestedFormat}. '
  2. Weight relevance highest — competitor topics in their niche but not yours are noise.
  3. Sort: high relevance + low difficulty = build first.
  4. Paste with API key.
  5. Review the ranking against your instincts.

Watch out: Relevance to YOUR ICP beats popularity — a topic they rank #1 for but that attracts the wrong audience is a trap.

Step 4: Output the build list

  1. Write the ranked gaps to your content planner: Topic, Intent, Priority, Suggested Format.
  2. Mark ones to repurpose vs create new.
  3. Assign to your editorial calendar for the quarter.
  4. After publishing, re-run the analyzer to update the map.
  5. Review monthly.

Watch out: Update your content map after publishing — a gap list that claims you still lack an article you just launched erodes trust in the tool.

Frequently asked questions

What does the Content Gap Analyzer automation do?

Scans competitors' content vs yours and lists the gaps you should close first. Crawls competitor content pages (blog, guides, resources)

How much time does Content Gap Analyzer save?

It is estimated to save ~2 hrs per week. Actual savings depend on your volume.

Which tools does Content Gap Analyzer use?

It works with OpenCrawl and Claude.

What does Content Gap Analyzer include?

Crawl scope, Topic normalization, Gap scoring + priority list.

Can I set up Content Gap Analyzer myself?

Yes. The do-it-yourself guide on this page walks through 4 steps, from getting access to testing the finished automation.