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Marketing & Content

Landing Page Copy Improver

Paste a URL, get a rewrite of the headline, hero, and CTA — from your own angle.

Saves about ~1 hr per week

What it does

  • Reads the current landing page copy
  • Rewrites headline, subhead, and CTA in a stronger structure
  • Checks the copy against the page's likely visitor intent
  • Outputs a side-by-side before/after for review

How it works

  1. Page content fetched from the URL
  2. AI scores the current copy
  3. Improved version drafted with rationale
  4. Side-by-side saved to your doc

What's included

  • Page reader
  • Rewrite prompt
  • Before/after doc

Set it up yourself

Follow these 4 steps in order. You will need accounts for: Claude.

Step 1: Feed the URL

  1. Create a simple form or sheet 'Landing Pages' where you paste a URL, the page's goal (signup/purchase), and the audience.
  2. The workflow fetches the page HTML and extracts main copy (headline, subhead, CTAs, body).
  3. Strip navigation and boilerplate before analysis.
  4. Test on one of your live pages and confirm extraction looks right.

Watch out: JS-rendered pages may yield empty text — if so, use the rendered HTML via a headless browser step or paste the copy manually.

Step 2: Add the rewrite prompt

  1. Build: 'Score this landing page's copy for clarity, benefit-focus, and CTA strength. Then rewrite: headline, subhead, CTA, and one key paragraph. Return JSON: {score, issues[], rewritten{}, rationale}.'
  2. Seed with the page goal and audience so the rewrite is on-target.
  3. Add your brand voice constraints (no hype, concrete numbers).
  4. Paste with API key.
  5. Test on 2 pages.

Watch out: The audience + goal seed is what makes the rewrite usable — without it you get prettier words, not better conversion copy.

Step 3: Review side-by-side

  1. Save output to a Google Doc with a table: Before | After | Why.
  2. Add a 'test this' checklist: swap headline and CTA first, keep the rest.
  3. Verify no fabricated claims were introduced.
  4. Approve or iterate the prompt.
  5. Track which rewrites you actually ran A/B tests on.

Watch out: Before | After | Why is essential — an unexplained rewrite gets ignored; the rationale is what builds trust in the tool.

Step 4: Apply what works

  1. Manually swap the approved headline/CTA into your page editor (copy-paste).
  2. Set up an A/B test for the changed elements where traffic allows.
  3. Log results in your tracking sheet (page, version, metric).
  4. After 5 pages, review which patterns the AI gets right consistently.
  5. Update the prompt with those patterns.

Watch out: Copy swaps are cheap — but you must give each test enough traffic; a weak test tells you nothing.

Frequently asked questions

What does the Landing Page Copy Improver automation do?

Paste a URL, get a rewrite of the headline, hero, and CTA — from your own angle. Reads the current landing page copy

How much time does Landing Page Copy Improver save?

It is estimated to save ~1 hr per week. Actual savings depend on your volume.

Which tools does Landing Page Copy Improver use?

It works with Claude.

What does Landing Page Copy Improver include?

Page reader, Rewrite prompt, Before/after doc.

Can I set up Landing Page Copy Improver myself?

Yes. The do-it-yourself guide on this page walks through 4 steps, from getting access to testing the finished automation.