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Monitoring & Intelligence

X Sentiment & Trend Monitor

Tracks what X says about your market daily — sentiment, top posts, and emerging narratives.

Saves about ~2 hrs per week

What it does

  • Scans X for posts about your topic or brand
  • Returns sentiment split, top posts, and volume signals
  • Spots emerging narratives before they trend
  • Delivers a structured daily monitor report

How it works

  1. X scan runs daily
  2. Sentiment and volume computed
  3. Top posts and narratives surfaced
  4. Daily report delivered

What's included

  • Search setup
  • Sentiment pipeline
  • Daily report

Set it up yourself

Follow these 4 steps in order. You will need accounts for: Grok.

Step 1: Set search terms

  1. Define the topic/keywords for the monitor (your market, brand, campaigns).
  2. Add volume anchors to compare (e.g. overall posts about the category).
  3. Store terms in the flow.
  4. Test the query returns posts.
  5. Refine terms weekly.

Watch out: Include your category terms, not just your brand — brand-only sentiment misses the market-level shifts your briefs need.

Step 2: Get API access

  1. xAI API key (or X API with the right entitlement).
  2. Confirm the access level supports the volume (daily queries × terms).
  3. Store the key.
  4. Test the call.
  5. Watch rate limits early.

Watch out: Daily multi-term queries can exhaust a basic tier quickly — test volume early and add caching if you hit the ceiling.

Step 3: Add the monitor prompt

  1. Build: 'Analyze these posts. Return: sentiment split (%, +/0/− and one-line why), top 5 posts by engagement with links, 3 emerging narratives, notable verified accounts, anything unusual. Be specific with counts.'
  2. Instruct: base sentiment on text, not follower count.
  3. Paste with API key.
  4. Test on a day's data.
  5. Check the narratives are real, not invented.

Watch out: The 'invented narratives' risk is real with sentiment tools — every claim should trace to actual posts in the output.

Step 4: Deliver the report

  1. Daily schedule (e.g. 8am) producing the structured report.
  2. Deliver via email or a monitored Slack channel.
  3. Flag sentiment shifts > 10% vs yesterday.
  4. Add a weekly trend line of the sentiment split.
  5. Review the weekly trend with the team.

Watch out: The trend line beats the daily number — a single day's dip is noise; a two-week slide is a signal you need to see.

Frequently asked questions

What does the X Sentiment & Trend Monitor automation do?

Tracks what X says about your market daily — sentiment, top posts, and emerging narratives. Scans X for posts about your topic or brand

How much time does X Sentiment & Trend Monitor save?

It is estimated to save ~2 hrs per week. Actual savings depend on your volume.

Which tools does X Sentiment & Trend Monitor use?

It works with Grok.

What does X Sentiment & Trend Monitor include?

Search setup, Sentiment pipeline, Daily report.

Can I set up X Sentiment & Trend Monitor myself?

Yes. The do-it-yourself guide on this page walks through 4 steps, from getting access to testing the finished automation.