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Monitoring & Intelligence

Social Media Mentions Monitor

Mentions across Instagram, TikTok, and YouTube — surfaced to one Slack channel.

Saves about ~1 hr per week

What it does

  • Watches social platforms for brand mentions
  • Scans captions, comments, and transcriptions
  • Scores the noteworthy mentions
  • Posts them to Slack with links

How it works

  1. Social feeds scanned on schedule
  2. Mentions matched and scored
  3. Noteworthy ones posted to Slack
  4. Weekly volume summary delivered

What's included

  • Platform scans
  • Sentiment scoring
  • Slack + weekly summary

Set it up yourself

Follow these 4 steps in order. You will need accounts for: Grok, Slack.

Step 1: Set up the social source scan

  1. Choose what's practical for each platform: Instagram graph API (with a business account), TikTok/YouTube via search or public feeds, or a mention-listening tool.
  2. For the DIY path, connect what your platform connectors support (many provide a mentions search).
  3. Test the scan finds your brand name + hashtag.
  4. Store each platform's credentials.
  5. Keep scope realistic — one benefit per platform beats a broken multi-platform setup.

Watch out: Platform APIs change constantly and brand-safe access varies — start with the one platform where mentions most move your business; add the rest as the connectors mature.

Step 2: Add the scoring prompt

  1. Build: 'Classify this social mention: sentiment, creator-follower size (if available), isComplaint, isNoteworthy (post/review vs noise). Return JSON.'
  2. Noteworthy = engagement, big account, complaint, or original content.
  3. Paste with API key.
  4. Test on a batch of mentions.
  5. Calibrate what counts as noteworthy.

Watch out: The noteworthy threshold decides whether the channel survives — if every mention posts, the channel dies of noise within a week.

Step 3: Post notable mentions

  1. Create the mentions Slack channel + webhook.
  2. Post noteworthy + all complaints: platform, link, snippet, sentiment.
  3. Daily count line for total mentions.
  4. Dedupe by post link + date.
  5. Test the flow.

Watch out: Complaints must post even when not 'noteworthy' — the complaint lane is for action, the notable lane is for awareness.

Step 4: Weekly volume summary

  1. Weekly: mentions by platform, sentiment split, top posts, complaint count.
  2. Compare against last week.
  3. Deliver to the same channel or email.
  4. Review trends monthly.
  5. Use spikes to trigger a deeper look.

Watch out: The volume trend is what makes the daily feed useful — a 4× complaint spike is the signal to investigate a product or policy change.

Frequently asked questions

What does the Social Media Mentions Monitor automation do?

Mentions across Instagram, TikTok, and YouTube — surfaced to one Slack channel. Watches social platforms for brand mentions

How much time does Social Media Mentions Monitor save?

It is estimated to save ~1 hr per week. Actual savings depend on your volume.

Which tools does Social Media Mentions Monitor use?

It works with Grok and Slack.

What does Social Media Mentions Monitor include?

Platform scans, Sentiment scoring, Slack + weekly summary.

Can I set up Social Media Mentions Monitor myself?

Yes. The do-it-yourself guide on this page walks through 4 steps, from getting access to testing the finished automation.