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Marketing & Content

Social Proof Collector

Gathers your best stats, wins, and quotes into a reusable proof bank.

Saves about ~1 hr per week

What it does

  • Collects proof from your channels: reviews, wins, metrics screenshots
  • Categorizes: numbers, quotes, results, objections-counters
  • Scores each for reuse in campaigns
  • Outputs a searchable proof bank

How it works

  1. Proof sources feed the collector
  2. Each item is categorized and scored
  3. Bank updated with reuse status
  4. You pull from it per campaign

What's included

  • Collector inputs
  • Categorizer prompt
  • Reuse + score bank

Set it up yourself

Follow these 4 steps in order. You will need accounts for: Sheets, Claude.

Step 1: Set up the collector inputs

  1. Choose sources: a dedicated inbox/email label, a Slack channel '#proof', a sheet for manual entries.
  2. Wire each source so items append to the 'Proof Bank' sheet.
  3. Define columns: Type (number/quote/result), Text, Source, Date, Score, Used In.
  4. Note the original link for verifiability.
  5. Test by dropping a few items in.

Watch out: Keep the original link — a proof bank without sources quietly turns into a fiction bank.

Step 2: Add the categorizer prompt

  1. Build: 'Categorize this proof item. Return JSON: {type: number|quote|result|objectionReply, punchline (the strongest 1-line claim), score 0-100 for campaign reuse, suggestedUse}.'
  2. Instruct: keep numbers exact, never invent them.
  3. Flag items needing permission before use.
  4. Paste with API key.
  5. Test on 10 mixed items.

Watch out: Verbatim numbers and exact source links keep the bank legally safe — enforce both as hard rules.

Step 3: Score for reuse

  1. Review the generated punchlines — keep the top-scoring items per type.
  2. Assign each item a 'Use' status (available / in-use / needs permission / retired).
  3. Keep 2-3 strong items per objection type.
  4. Archive stale items quarterly.
  5. Refresh the bank monthly with new wins.

Watch out: Retire stale proof ('last year's revenue') — outdated numbers in a campaign undermine it.

Step 4: Pull from the bank

  1. When building a campaign/landing, query the bank by type + score.
  2. Copy the punchline with its source link.
  3. Log usage in 'Used In' so you don't repeat the same stat three campaigns running.
  4. After each campaign, mark which proof moved the needle.
  5. Feed winners back to the top of the bank.

Watch out: 'Used In' logging keeps the bank rotating — the same 2 stats forever is the fastest way to become background noise.

Frequently asked questions

What does the Social Proof Collector automation do?

Gathers your best stats, wins, and quotes into a reusable proof bank. Collects proof from your channels: reviews, wins, metrics screenshots

How much time does Social Proof Collector save?

It is estimated to save ~1 hr per week. Actual savings depend on your volume.

Which tools does Social Proof Collector use?

It works with Sheets and Claude.

What does Social Proof Collector include?

Collector inputs, Categorizer prompt, Reuse + score bank.

Can I set up Social Proof Collector myself?

Yes. The do-it-yourself guide on this page walks through 4 steps, from getting access to testing the finished automation.