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Ecommerce

Order WhatsApp Notifications

Order updates delivered to customers on WhatsApp — confirmation, shipping, delivery.

Saves about ~1 hr per week

What it does

  • Sends order confirmation via WhatsApp
  • Notifies on shipping and delivery events
  • Includes tracking links in each message
  • Phrased to feel human, not transactional

How it works

  1. Order placed in Shopify
  2. WhatsApp confirmation sent
  3. Shipping + delivery events notified
  4. Tracking link included automatically

What's included

  • WhatsApp setup
  • Order webhooks
  • 3-event message templates

Set it up yourself

Follow these 4 steps in order. You will need accounts for: Shopify, WhatsApp.

Step 1: Set up WhatsApp API

  1. Decide the integration path: WhatsApp Business API via a provider (Twilio, Meta Cloud API) — Meta's Cloud API has a free test tier.
  2. Create your WhatsApp Business account / test sender at the provider.
  3. Verify the sender phone number.
  4. Create the message templates (WhatsApp requires pre-approved templates for business messaging).
  5. Get the API endpoint and token into the workflow.

Watch out: WhatsApp requires pre-approved templates for most business messaging — build and submit them early; approval can take days.

Step 2: Connect Shopify orders

  1. In the Shopify custom app, add read_orders + a webhook trigger for orders.
  2. Capture: order number, phone (if captured), line items, shipping carrier + tracking.
  3. Note that WhatsApp requires an opt-in — only message customers who opted in.
  4. Test the order event returns data.
  5. Ensure phone format is international (+1…).

Watch out: Opt-in is a compliance requirement — a customer who never consented is not a valid WhatsApp message target. Track consent.

Step 3: Write the templates

  1. Template 1 (confirmation): order number + what's in it + expected handling.
  2. Template 2 (shipped): carrier + tracking link + expected window.
  3. Template 3 (delivered): delivered + invite to message replies.
  4. Append priority: 'reply with questions anytime'.
  5. See WhatsApp template guidelines for variables.

Watch out: WhatsApp templates go through approval — write them tightly; conversational filler often gets rejected.

Step 4: Test the flow

  1. Place a test order with your own number.
  2. Confirm the confirmation message arrives.
  3. Simulate a shipping event and confirm the tracking message.
  4. Verify the tracking link works.
  5. Fail-safe: if the API errors, fall back to email so no customer is left silent.

Watch out: The email fallback is non-negotiable — a WhatsApp outage shouldn't mean zero order communication.

Frequently asked questions

What does the Order WhatsApp Notifications automation do?

Order updates delivered to customers on WhatsApp — confirmation, shipping, delivery. Sends order confirmation via WhatsApp

How much time does Order WhatsApp Notifications save?

It is estimated to save ~1 hr per week. Actual savings depend on your volume.

Which tools does Order WhatsApp Notifications use?

It works with Shopify and WhatsApp.

What does Order WhatsApp Notifications include?

WhatsApp setup, Order webhooks, 3-event message templates.

Can I set up Order WhatsApp Notifications myself?

Yes. The do-it-yourself guide on this page walks through 4 steps, from getting access to testing the finished automation.