About the UTM Link Builder
A UTM-tagged URL tells your analytics where a visit came from. Enter the destination and the campaign values, and the builder encodes them correctly while preserving any query parameters the page already uses.
How to use it
- 1Paste the destination URLIt must include http:// or https://.
- 2Add the campaign valuesSource, medium and campaign are the important three; term and content are optional.
- 3Copy the tagged URLUse it in the post, email or ad so every visit is attributed.
Why use this utm link builder?
- Nothing leaves your device. The work happens in your browser tab. There is no upload endpoint in this app, so your files and text cannot be stored, logged or seen by us.
- No upload wait. You skip the round trip to a server entirely. Results are limited by your own CPU, not by network speed or queue size.
- Free, no account, no quotas. No sign-up wall, no watermark, no daily limit. Optional accounts only exist to save favourites and presets across devices.
Frequently asked questions
Is my URL safe to use here?
Yes. This tool runs entirely in your browser using JavaScript. Nothing you paste or open is sent to a server, and the page keeps no copy after you close it.
Do I need to create an account?
No. Every tool is fully usable without signing in. An account only adds saved favourites and reusable presets.
Does it work on a phone?
Yes. The interface is mobile-first with large touch targets and a stacked layout, so it works on phones and tablets as well as desktops.
What values should source and medium use?
Use lowercase, consistent values: source is the platform (linkedin, x, newsletter), medium is the channel type (social, email, cpc), and campaign is the specific promotion (launch, black-friday).
Do UTMs affect SEO?
Not directly, but they create duplicate URLs. Add a canonical tag on the page and keep UTM links out of your sitemap.